India Googled !@!

When there is a continuous change happening around you, which one do you would you notice first? I would notice the one that is rapidly changing! When I made a search to know what other people google in the google, I came to understand more that is getting changed!

Here is the most popular searches in India for the year 2010 on "how to" (http://www.google.com/intl/en/press/zeit
geist2010/regions/in.html)

Just take another look at the list before proceeding. So, lets derive our inferences from the bottom of the list.

#10 - How to meditate - People have started getting tensed more with work pressure or personal life imbalance and are trying to seek a way out. Or, it could be because, people don't want to pay for meditation, as it goes, at least peace of mind should be free of cost! 

#9 - How to make money - People are trying to make shortcuts to earn a second income. Or, many entrepreneurs are growing up. Or people are short of ideas and their creativity quotient is going down to make or innovate business. Or the inflation level of the country is so high that they want to make more money. 

Reasons could be many more too!!!

#8 - How to Create a website - Many entrepreneurs, many companies, many businesses, many forums... all go online!!! and they want to create a website by themselves before outsourcing to someone else. And nothing much interesting here, in fact!!!

#7 - How to Tie a tie. This shows that plenty of Indians now move to white collared job or get them first shot. Or even blue collared jobs deserve a tie nowadays here. Or people weren't taught how to tie a tie in schools. But whatever the reason may be, what we can infer is that, we are getting aligned to the so called "western culture" more and more. People wear tie even in hot sun here!

#6 & #5 - How to gain weight & how to reduce weight - Both these results have had quite close hits. So the number of people obese and thin are quite close. People are more worried about their bodily features. May be if Google can release results gender wise, ideally, hits on reduce weight would be more from women and to gain weight would be more from men. But without proper evidence, they don't stand concrete. And its quite obvious that unhealthy and junk food is more prevalent in the country. Or unhealthy eating habits is prevalent. Or poor awareness on healthy eating habits is in place. All the same, it implies that people are atleast more concerned on themselves at one point of life and trying to find a shortcut.

#4 - How to improve spoken English - People want to learn and speak better English. Reasons - More jobs demand people speaking English. Or people want to impress someone by their hi-fi English. Or the culture around them is getting changed to a common language called English. Or the regional languages are no more considered as barriers to communicate with this still emerging language in India. Or atleast, it is considered as a sort of status to speak good English. Or people travel more to foreign countries. And many more inferences can be derived.

Now, that we saw some healthy and unhealthy changing cultures being inferred from the list, what is more changing is inferred from the top 3 hits:

#3 - How to impress a girl - How can a google search help on this is topic is unclear to me. But reasons may be that girls demand something extraordinary from guys (what guy's believe). May be there are lot many competitions for a girl and many men are trying to impress and googling to find the best way. Or may be men are getting more dates with women, implying the increased dating culture in India. Or men who had had dates might have had bad experiences and don't want them to be repeated. Or more men are planning to propose women and want them to be impressed during their proposals. Or men have become dumb that they have to google such topics. Really the state of those girls with boyfriends who had googled this topic is pathetic.

#2 - How to kiss - This is getting more interesting. People want to know how to kiss someone properly and passionately. Or they really want to know the art of kissing. Ideally, we can infer that all those who hit the "hot to impress a girl" should have tried this also. And this hit gives results with video, and apparently, people would have chosen videos for better illustration on kissing. 

#1 - How to get pregnant - Now this is totally unclear, because it is not "how to make pregnant". Reasons may be, people are still unclear of the whole "hole in that wall" story. Or people are having many complicated medical problems that they don't get conceived. Or guys are very cautious that they understand the "game" fully so that they don't become fathers too early. Or people are still feeling shy to ask such questions to others and they prefer googling to discussing with someone. My overall inference is that Sex education is bad in India.

From the above set of results, one can very easily capture the change happening around us. The change that happens in our culture. Whether such a change is welcome or not is not being discussed right now, but let it be an eye - opener towards the path we are drifting.